The COVID-19 pandemic has had little impact on blueberry sector growth. COVID-19 has had no negative impact on demandīlueberries are a typical retail fruit in Europe and they also score well as a healthy snack. But new planting and production has been on the rise everywhere, counter-seasonal as well in and around Europe: in Spain and Poland, in the Ukraine, Serbia and Morocco and further away. Until now, the fast-expanding imports of blueberries into Europe could be contributed to the greater supply volumes from mainly Chile, Peru and Morocco. Approximately 39% of this value concerned the import from developing countries. Over the course of five years, Europe’s blueberry trade increased by €1 billion to a total value of €2.1 billion in 2021. Suppliers can take advantage of the strong demand, but at the same time must count on increasing price pressure due to a higher availability of blueberries worldwide. Both demand and supply are expected to continue to grow, although nobody knows its true potential. The European blueberry market has expanded rapidly over the past years. Popularity of blueberries continues to rise The unused potential makes Europe an interesting market, but you must be aware of market speculation and overproduction. What makes Europe an interesting market for blueberries?īlueberries have been expanding fast in Europe and a growing supply will continue to push the consumption of blueberries. Many different varieties are used depending on local climate and circumstances, early & late season coverage and characteristics. Lowbush or wild blueberries ( Vaccinium angustifolium ).Southern highbush ( Vaccinium darrowii ).Northern highbush ( Vaccinium corymbosum ).08104090 Other (possibly including blueberries among others).08104010 Cowberries, foxberries or mountain cranberries (fruit of the species Vaccinium vitis-idaea ).08104030 Fresh fruit of species Vaccinium myrtillus (European blueberry or bilberry).08104050 Fresh fruit of species Vaccinium macrocarpum and Vaccinium corymbosum (American blueberry and cranberry).Harmonised System (HS) codeĠ8104000 Cranberries, bilberries and other fruit of the genus Vaccinium The main imported berries of the Vaccinium genus are blueberries, and it is possible that these are registered under different sub-codes. In this factsheet we will use the statistics of all the Vaccinium varieties. Other berries that are found within the genus Vaccinium are cranberries, cowberries and bilberries, a European variety that is similar to the blueberry. There are many varieties of blueberries each with their own characteristics in terms of size, growing season, flavour and cold hardiness. The most common blueberry for commercial cultivation is the (northern) highbush type. The main types of blueberries are highbush, lowbush, rabbit eye and half-high hybrid varieties. Which trends offer opportunities or pose threats on the European blueberry market?īlueberries are part of the genus Vaccinium.Which European countries offer most opportunities for blueberries?.
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